AI Tools To Increase Specs For Division 09 Building Products

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Today I'm going to show you four AI tools that can help you get more product specifications in Division 09.

Use ChatGPT to quickly draft AIA course learning objectives, presentation outlines, and sales tools for your flooring, carpet, ceiling, and coatings products. Remember: the quality of your prompt reveals the quality of your thinking—the machine merely returns the favor. In a market where every rep has the same tools, the manufacturer who masters the prompt writes the winning spec; the one who doesn't gets value-engineered out.

Your sales and marketing team can use Magnific to create AI images of your flooring, drywall, ceiling, and coatings products in seconds—ready for AIA courses, webinars, and LinkedIn posts that build your brand. In a market flooded with the same stock photos, the one who makes his own owns the frame; everyone else is furniture in someone else's picture.

The WayInVideo app packs over a dozen sales and marketing tools. One of the most useful is the AI Clipping Tool, which turns a one-hour webinar into dozens of short clips you can post across social media to promote your flooring, paints, coatings, and drywall products. Your competitor records an hour and posts it once; you record an hour and are everywhere.

Finally, PEEC AI monitors your AI Visibility score. If you're not showing up in ChatGPT and Google AI summaries, you're not part of the specification conversation with decision-makers. PEEC AI tracks your share of voice, your positioning, and industry sentiment across multiple metrics. The unmeasured brand is the invisible brand—and the invisible brand loses specs it never knew it was in.

If you and your team want to learn how AI can increase your product specification opportunities, contact Ron Blank today. In the AI world, the cost of waiting isn't measured in months—it's measured in every spec written without you in the room.

www.ronblank.com
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