Alex Hormozi's Facebook Ads Strategy for 2026

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Издатель Jun 2, 2026

Work With My Agency (The Moonlighters): https://go.themoonlighters.com/9f9700a7

Join my Skool community: https://go.themoonlighters.com/bcaf47b2

My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://go.themoonlighters.com/c5806b44

If you are new to this channel, there’s a bit you should know about me...
2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served.

Free Resources:

Ad Creative Library: https://go.themoonlighters.com/cd51d499

All My Free Stuff (Ad Creative Library, Etc, etc, etc): https://go.themoonlighters.com/d023d435

Case Study: How We 10X’d a Brands’ Sales In 40 Days While Increasing Their ROAS By 23%: https://go.themoonlighters.com/d60c668d

Connect on Instagram: https://go.themoonlighters.com/b5d7779b

Join my team: https://go.themoonlighters.com/5833b553

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Alex Hormozi built a portfolio doing over $200 million a year, and the advertising principles behind that growth translate directly into how you should be running Facebook ads in 2026. This video breaks down his core philosophies and shows exactly how to apply each one inside a real Meta ad account, with the campaign structures and tactical moves that are actually working right now.

Drawing on millions in managed ad spend across DTC ecommerce brands, this walkthrough reframes Hormozi's biggest ideas through the lens of paid social. You'll learn how to build a self-reinforcing ad system that compounds instead of running campaign-by-campaign, how to apply the value equation to your ad creative so your offer stops the scroll, and why the brands winning in 2026 are testing 50 to 100+ creatives a month while everyone else plateaus at ten.

You'll also get the contrarian take on Meta's algorithm: why blindly going broad is leaving money on the table, and how manual precision work like observation audiences, dayparting, and bid adjustments is producing 25 to 50% ROAS improvements. Finally, you'll see how organic content feeds paid performance and pre-sells buyers before they ever hit your landing page.

Whether you're a DTC founder, a media buyer, an agency owner, or just starting out with Meta ads, you'll walk away with a complete framework you can implement today.