Bret Taylor: Why convenience wins in consumer #technology

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Sierra co-founder and OpenAI Chair Bret Taylor draws a parallel between today's AI agents and the 2007 iPhone launch.

He notes that few people in 2007 would have predicted we'd send nearly all our email by thumb-typing on glass — we do it because it's the most convenient option, not the best one.

Bret's thesis is that the same convenience pull will drive conversational AI to become the primary way people interact digitally, with brand AI agents eventually rivaling or surpassing websites and mobile apps in importance.

In the short term, Sierra is helping companies deploy agents for customer service, but the long-term goal is agents that handle nearly everything a customer needs.

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