Changes to the YouTube Partner Program & New Ways to Earn

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YouTube is updating the YouTube Partner Program. Including revenue sharing for Premium Lite, new Shorts incentives, and updated YPP entry thresholds for ads and premium revenue sharing

Since the YouTube Partner Program launched, the ecosystem has grown massively. There are so many more creators, channels, and formats. And so much more content. To make sure YPP scales, remains sustainable, provides investment in new creator incentives, and continues to reward active engagement in meaningful ways, YouTube is introducing three updates that will take effect on February 1, 2027

0:00 - Overview of 2027 YouTube Partner Program Updates
0:48 - Premium Light Expansion & Creator Revenue Sharing
1:33 - Shorts Revenue Sharing Updates & New Creator Incentives
2:32 - New YPP Entry Thresholds for Ads & Premium Rev Share
3:12 - What Isn't Changing
3:23 - Next Steps for Creators
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