Facebook Ads is hard until you build systems like this

Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?utm_source=content&utm_medium=youtube&utm_campaign=apply&utm_term=sam+piliero&utm_content=l156

Join my Skool community: https://www.skool.com/facebook
My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?utm_source=content&utm_medium=youtube&utm_campaign=guide&utm_term=sam+piliero&utm_content=l156

If you are new to this channel, there's a bit you should know about me...
2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served.

Free Resources:
Ad Creative Library: https://themoonlighters.com/creative/?utm_source=content&utm_medium=youtube&utm_campaign=creative&utm_term=sam+piliero&utm_content=l156

All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm_source=content&utm_medium=youtube&utm_campaign=resources&utm_term=sam+piliero&utm_content=l156

Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l156

Connect on Instagram: https://www.instagram.com/sampiliero/
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If you're feeling stuck with your Facebook ads, you're not alone. Many people go through the cycle of resetting their accounts after chasing new tactics, thinking they're following the perfect recipe. But the real key to success is building a system with consistent inputs, a solid process, and reliable outputs.

Over the past year, my agency has managed over $70 million in ad spend, and I've learned that having a predictable system is what separates the brands that consistently scale from those that don't.

In this video, I share insights from working with a client who went from spending $66,000 a month at a 1.85 ROAS to driving over $1.2 million in revenue during peak months. By maintaining a proper feedback loop and analyzing ad performance regularly, we've managed to sustain and grow their revenue.

I walk you through the process of analyzing ad data and optimizing for high incremental returns, so you can apply these strategies to your own campaigns and achieve stable growth.