How to Build a Personal Brand Without Losing Yourself

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Издатель Oct 2, 2026

Can you build a successful personal brand without becoming a character online?

At Ideas Fest 2026, I spoke with Jesse Coleman, Head of Growth working with Daniel Priestley’s Dent ecosystem, and Callum Church, who works behind the content and social strategy surrounding Simon Squibb, to explore what actually happens behind fast-growing personal brands.

Jesse explains how personal branding can help established business owners scale, while Callum shares why creators need to understand their competitive advantages, lean into what they’re naturally good at and build a brand they can actually sustain.

I also explore the ideas behind Daniel Priestley’s Key Person of Influence, personal branding as a business-growth strategy, and what creators can learn from the growth of Simon Squibb and HelpBnk.

Ideas Fest 2026 brought together 6,000 entrepreneurs and business leaders in Hertfordshire, including founders, creators and business leaders discussing entrepreneurship, growth, content and the future of business.

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