The Internet Ruined Hobbies

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Check out Pair Eyewear here https://paireyewear.yt.link/58pSZWp and use my code DEBORAHGIFT15 for a free gift with purchase! Thank you Pair for sponsoring this video!
I’m wearing the Brook base frames in this video.
#PairPartner @paireyewear


*Why does it feel like every hobby now comes with a business plan?*

In this video, I’m looking at how knitting went from something you could simply make and share to something the internet increasingly nudges us to turn into content, a product, a side hustle, or even a career. We’re talking Ravelry, Instagram, influencer culture, pattern requests, test knitting, indie yarn dyeing, the fantasy of becoming a knitwear designer—and what happens when the thing you do to escape work starts to feel like work itself.

CHAPTERS
00:00 A project could just be a project
02:57 The feed changed everything
04:41 Learning to knit during the pandemic
09:07 Attention became an asset
13:43 When “link?” became “pattern?”
16:52 Pair Eyewear
19:10 The product changed
22:06 The indie yarn boom
24:21 What “knitwear designer” used to mean
26:28 How pattern releases create attention
28:43 The knitwear designer dream
32:04 The jackpot
34:53 The job is a business
37:43 I got what I wanted
40:19 An impact on all knitters
42:46 What if the project is already enough?
44:42 Make → Share → Sell
46:03 Then vs now

A note on the Ravelry income data discussed in this video: the figures come from January 2019 Ravelry sales data and represent pattern sales on Ravelry, not necessarily a designer’s complete business income across all platforms or income streams.

*SWEATERS FEATURED IN THE INTRO*

* Treelight — Jennifer Steingass
* Wetherell — Kiyomi Burgin
* Ninilchik Swoncho — Caitlin Hunter
* Badger and Bloom — Anne Ventzel
* Altheda — Jennifer Steingass (worn in this video)
* Sonrae — Jennifer Steingass
* Goldwing — Jennifer Steingass
* Sundby Sweater — We Are Knitters
* Wild Grass — Asja Janeczek
* Norwood — Jennifer Steingass
* Nurtured — Andrea Mowry
* Seamless Raglan Sweater — Elizabeth Zimmermann
* Felix Cardigan — Amy Christoffers
* Winston Pullover — Jane Richmond
* The Weekender — Andrea Mowry
* So Faded — Andrea Mowry
* The Storyteller — Jennifer Steingass


TOOLS I LOVE:
https://shopmy.us/shop/knitwithdeborah
Some links in this description are affiliate links, which means I may earn a commission if you purchase through them at no additional cost to you.

Thanks so much for watching and talking about knitting with me. I’d especially love to know: have you ever felt pressure to turn a hobby into something more? Have you ever considered becoming a knitwear designer—or is that something that has never appealed to you? And if so, when did you learn to knit?
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