We Picked Whatnot Over TikTok Shop. It Wasn't Close.

3 Просмотры

Спасибо! Поделитесь с друзьями!

Вам не понравилось видео. Спасибо за то что поделились своим мнением!

Издатель Oct 9, 2026

**BattlBox picked Whatnot over a million TikTok followers. It wasn't close.**

"Not knowing what we were doing, just bobbling through it, we did a couple thousand dollars an hour and we were like, whoa, this might be something."

John Roman bought BattlBox back in 2023 and went looking for the next channel. With over a million TikTok followers, TikTok Shop looked obvious. Then a Whatnot sales rep sent an email. Seventeen months later, live selling on Whatnot does $447K a month, with no ad spend.

John breaks down why Whatnot buyers spend three times what TikTok Shop buyers spend, what a three-hour show looks like when each product gets 30 seconds, and the host-hiring mistake that seemed like a sure thing.

**SPONSORS**
Swym - Wishlists, Back in Stock alerts, & more: getswym.com/kurt
Promo Party Pro - Free gifts that drive bigger orders: apps.shopify.com/promo-party-fgwp
Zipify - Build high-converting sales funnels: zipify.com/KURT

Timestamps:
0:00 Intro
1:45 Buying BattlBox back, and why TikTok Shop looked obvious
2:47 What BattlBox sells, and the membership
4:42 Finding Whatnot
5:23 The first show and the monthly ramp
7:13 The Whatnot sales channel in Shopify
7:34 How auctions and dollar starts work
8:07 Whatnot vs TikTok: buying intent
9:43 The show format: 30 seconds per product
11:54 TikTok Shop live and eBay Live
13:34 AOV: under $20 on TikTok, about $68 on Whatnot
14:06 Raids and community boosts
16:07 Whatnot as top of funnel for the membership
17:05 Novelty, speed, and 50 to 60 items a show
18:04 The mistake: TikTok creators as live hosts
20:00 What's next: Battl Games season three

**GUEST LINKS**
BattlBox: https://battlbox.com
BattlBox on Whatnot: https://www.whatnot.com/user/battlbox
John Roman on LinkedIn: https://www.linkedin.com/in/john-roman
Online Queso: https://onlinequeso.com

**WORK WITH KURT**
Apply for Shopify Help: ethercycle.com/apply
See Our Results: ethercycle.com/work
Free Newsletter: kurtelster.com

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.